Nike recently launched its new ad campaign “Just Do It” and it’s not going well with some Americans in view of the fact that the ad features Colin Kaepernick, the former NFL player. To show their protest, they are burning products of Nike and sharing videos and pics of the same on social media.
Here’s the ad:
A former quarterback of San Francisco 49ers, Kaepernick started kneeling in the 2016 NFL season during the American anthem. His action was a way to protest against the atrocities committed by police against the people of his color. After that, he was seen sitting on his knee during the American anthem in many other games as well.
Later, Kaepernick’s team dropped him and he was not picked by other teams too since new guidelines were issued by NFL against those players who protest when the anthem is being played.
On Tuesday, stock of the company took a dip subsequent to the ad’s release. Apart from featuring Colin Kaepernick, Nike gave an indication of the footballer’s political stand as well with the tagline that read, “Believe in something. Even if it means sacrificing everything.”
A number of people were unhappy with Nike and the ad and they started protesting on social media under hashtag #JustBurnIt and #BoycottNike
Even Donald Trump, the President of the US, is displeased with the campaign. He criticised it and said that Nike is sending a terrible message.
This is how people protested against the campaign:
What do you have to say about Nike’s new ad? Let us know your views.
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